Australia’s greatest sporting and cultural icon, the A$7.3 million Lexus Melbourne Cup, is the feature of Cup Week, and a must-do sporting spectacle to witness live.

The excitement of being part of the front lawn and grandstands filled to the brim, the silent audience anticipating what will happen in the next three minutes, all waiting for their ‘I was at the Melbourne Cup when..’ moment.

While a racing event at its core, Cup Day transcends traditional sporting events with the combination of sport, fashion, celebrity and entertainment. With a reputation for fashion with a penchant for drama, it is the day to make your strongest fashion statement with an exotic or outrageous ensemble that matches the scale and splendor of the event.

There’s truly no other event like it.