Sunrise Road Trip with Sam Mac
Sunrise is taking millions of viewers on a camping road trip, plus three lucky families are joining them for the whole week. The opportunity for viewers to integrate the road trip experience is designed to demonstrate via peer to peer marketing the attractiveness of the camping and caravanning lifestyle, particularly to the key demographic of families and females, leading into September school holiday and the summer holiday period.
Starting in Adelaide tomorrow Sam Mac and three Australian camping families will take a Lets Go Motorhome convoy and set out from Big4 Adelaide Shores visiting Discovery Holiday Parks Barossa and Clare, with a final day in the beautiful Port Vincent. Throughout the week they will enjoy a range of local experiences, the freedom and joy of a road trip and the facilities and community spirit found in caravan holiday parks.
This marketing initiative is just one of the many activities undertaken by Caravan Industry Association of Australia on an ongoing basis to stimulate market demand for industry product, as well as highlighting the many positive aspects of a caravanning and camping experience.
We look forward to following the Gilmore Family from Victoria.