President
Sam Cohen
Sam joined Serenitas in 2023 as their Southern Regional Manager and has been involved in business operations, customer experience and service delivery and commercial management for over 30 years.
He supports Serenitas in the ongoing expansion of their residential parks business across the Victoria (SA, Tasmania and NSW). Prior to joining Serenitas, Sam was the General Manager at AVA Communities, Operations Manager (Residential Parks) at Stockland for nearly three years, and the Head of Operations for Lifestyle Communities for nearly nine years.
After six years as Committee Vice President, Sam was voted President in 2024.
Vice President
Tim Curtis
Tim is Senior Regional Operations Manager for Discovery Holiday Parks.
With his background in operations and systems, he joined Discovery after 15 years with RMS, playing a critical role in the development of their IT management systems, and business intelligence platforms.
More recently, he moved into the operations team and manages 30 tourist parks across Victoria, South Australia and Tasmania, specialising in the integration of new property acquisitions into the Discovery business.
Tim was elected onto the VicParks Committee of Management in 2023 and voted Vice President in 2024.
Committee Members
Josh Hellings
Josh is a second generation leader at Park Lane Holiday Parks. Park Lane Holiday Parks operates several properties around Victoria, encompassing residential, tourism and mixed use caravan parks.
Before joining the family business in 2012, Josh completed his Bachelor of Business and Commerce with Honours, then moved into several Accounting and Finance roles. While Josh is involved in many aspects of the business, he has a focus on finance, strategy and projects.
Josh has served on the VicParks Committee of Management since 2017.
Roger Humphris
Roger owns and operates Beechworth Lake Sambell Caravan Park with wife Sue, and they have been in the Caravan Park Industry for the past 15 years.
In 2009 Roger took over the role of North East Division Chairman and began as a regional delegate on VicParks Divisional Council the same year.
Roger was elected onto the VicParks Committee of Management in 2014.
Adrienne Cove
Adrienne, owner/operator of BIG4 Ballarat Windmill Holiday Park with her husband Mark and family, has developed her business significantly over the past 18 years.
Adrienne understands the requirements of quality park management, implementing business systems, managing capital works programs, and benchmarking against other park businesses across Australia and New Zealand.
Adrienne was elected onto the VicParks Committee of Management in 2022.
Kerryn Deacon
Kerryn has more than 20 years of leadership experience in operations and business management. She is currently Head of Operations- Lifestyle NSW & VIC at Ingenia Communities Group, overseeing key operations across multiple regions, focusing on over 55 communities.
With a background as NSW Operations Manager at Ingenia and previous roles as Business Manager at Access Group Solutions, overseeing operations at nine shopping centres across NSW and Operations Manager at Crowne Plaza Hunter Valley, Kerryn has a track record of managing teams, optimising operations and delivering high-quality service.
Kerryn was elected onto the VicParks Committee of Management in 2024.
Cate Wellington
Cate joined Lifestyle Communities® as Executive General Manager Experience in July 2023, having held a number of senior commercial and customer roles in the airline industry in Australia and the the Middle East.
Driven by a passion for growth, scale ups and developing exceptional teams, Cate is committed to elevating end-to-end customer experience to foster sustainable growth.
Cate has a Bachelor of Behavioural Science from Griffith University and an MBA from Australian Graduate School of Management. She was elected onto the VicParks Committee of Management in 2024
