President
David Pratt
David Pratt is currently part owner and operator of the Warburton Holiday Park in the Yarra Valley. He and his business partner, Simon Edwards, purchased this park in December 2015. Prior to running the Warburton Holiday Park, David and Simon owned and operated the Bright Pine Valley Tourist Park in Bright, Victoria.
Before venturing into Caravan Parks David and Simon were Certified Financial Planners and operated a very successful Financial Planning Practice in Melbourne. David is a Justice of the Peace, Vice President of the Warburton Advancement League, had served 16 years in the Army Reserve.
David has served on the Committee of Management for Victorian Caravan Parks Association since 2018 and was elected President in 2021.
Vice President
Sam Cohen
Sam Cohen joined Serenitas in 2023 as their Southern Regional Manager and has been involved in business operations, customer experience and service delivery and commercial management for over 30 years.
Sam joined Serenitas to support the ongoing expansion of their residential parks business across the Victoria (SA, Tasmania and NSW). Prior to joining Serenitas, Sam was the General Manager at AVA Communities, Operations Manager (Residential Parks) at Stockland for nearly three years, and the Head of Operations for Lifestyle Communities for nearly nine years.
Sam has served on the VicParks Committee of Management for six years and is in his fourth year as Vice President.
Committee Members
Josh Hellings
Josh is a second generation leader at Park Lane Holiday Parks. Park Lane Holiday Parks operates several properties around Victoria, encompassing residential, tourism and mixed use caravan parks.
Before joining the family business in 2012, Josh completed his Bachelor of Business and Commerce with Honours, then moved into several Accounting and Finance roles. While Josh is involved in many aspects of the business, he has a focus on finance, strategy and projects.
Josh has served on the VicParks Committee of Management since 2017.
Roger Humphris
Roger Humphris owns and operates Beechworth Lake Sambell Caravan Park with wife Sue, and they have been in the Caravan Park Industry for the past 15 years.
In 2009 Roger took over the role of North East Division Chairman and began as a regional delegate on VicParks Divisional Council the same year.
Roger was elected onto the VicParks Committee of Management in 2014.
Adrienne Cove
Adrienne Cove, owner/operator of BIG4 Ballarat Windmill Holiday Park with her husband Mark and family, has developed her business significantly over the past 18 years.
Adrienne understands the requirements of quality park management, implementing business systems, managing capital works programs, and benchmarking against other park businesses across Australia and New Zealand.
Adrienne was elected onto the VicParks Committee of Management in 2022.
Natalie Kwok
Natalie Kwok, Chief Investment Officer and General Counsel at Ingenia Communities, has been with Ingenia for over 10 years.
Natalie is responsible for the Group’s transactions and corporate legal function including Ingenia’s acquisitions program and also chairs the Residential Land Lease Alliance providing valuable insights on national issues across the sector.
Natalie was elected onto the VicParks Committee of Management in 2022.
Tim Curtis
Tim Curtis is Senior Regional Operations Manager for Discovery Holiday Parks.
With his background in operations and systems, he joined Discovery after 15 years with RMS, playing a critical role in the development of their IT management systems, and business intelligence platforms.
More recently, he moved into the operations team and manages 30 tourist parks across Victoria, South Australia and Tasmania, specialising in the integration of new property acquisitions into the Discovery business.
Tim was elected onto the VicParks Committee of Management in 2023.
Janelle Boyd
Janelle Boyd, General Manager of Customer, Marketing & Sales at NRMA Parks and Resorts understands the issues Victorian parks are facing.
Responsible for the delivery of the guest experience, brand, digital and marketing strategies, Janelle’s experience assists parks in navigating the various market challenges faced by the industry and growing both tourism revenue and market share for its members.
Janelle was co-opted onto the VicParks Committee of Management in 2022.
